With our Avalon Alliance Partners, we provide life-changing training and treatment programs to our nation’s veterans and first responders who suffer from co-occurring symptoms related to traumatic brain injury (TBI), post-traumatic stress (PTS), and substance abuse (SA).
We are focused on changing our healthcare system by eliminating barriers, including financial and geographical obstacles.
Moving forward together.
It’s an urgent tragedy that so many of our nation’s defenders are battling invisible wounds without proper care. We’re driving hard to bring them transformational treatments and training befitting their service, strength, and lifelong potential.
Philanthropist & Co-founder of The Home Depot
Bernie Marcus, whose vision and philanthropy gave life to Avalon Action Alliance, leaves a legacy that will endure for generations. Bernie was more than a founder. He was a force. A steadfast advocate for those who serve. He built this alliance from the conviction that our nation’s veterans and first responders deserve not just gratitude, but access to the best care that restores lives and honors sacrifice. He didn’t just want to fill the gaps, he
wanted to build something transformative, something permanent. That’s exactly what Avalon has become.
In 2024, we lost a great leader, but his purpose lives on in Avalon. We continue to move forward, guided by his example, and remain forever grateful for the foundation he built.
Bernard (Bernie) Marcus passed away on November 4, 2024, at the age of 95.
Stephen Cannon is a distinguished executive, philanthropist, and military advocate, currently serving as Managing Partner of Bay Point Sports Fund and Chairman of the Avalon Action Alliance. At Bay Point Sports Fund, he leads strategic investments in the evolving sports industry, while at Avalon Action Alliance, he connects America’s heroes with essential care and resources, ensuring their sacrifices are honored through meaningful support.
Corporate Leadership
Cannon has built a remarkable career in the automotive and sports industries, leading world-class organizations to record-setting success.
As President & CEO of Mercedes-Benz USA (MBUSA) from 2012 to 2015, he oversaw the Mercedes-Benz, Maybach, Sprinter, and smart brands in the U.S., driving over $20 billion in annual revenue. Under his leadership, MBUSA achieved its first-ever No. 1 ranking on the American Customer Satisfaction Index and was named a Fortune “Best Place to Work” for five consecutive years. He also oversaw the company’s successful headquarters relocation from New Jersey to Atlanta, strengthening its strategic market position.
Following his tenure at MBUSA, Cannon became Vice Chairman & CEO of AMB Sports and Entertainment (AMBSE), a key division of the Arthur M. Blank Family of Businesses. He was recognized as one of Atlanta’s Most Admired CEOs for his outstanding leadership and vision. In this role, he oversaw the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, and PGA TOUR Superstore, managing day-to-day operations and driving substantial revenue growth. Under his leadership, Mercedes-Benz Stadium became one of the nation’s premier venues, hosting the Super Bowl, College Football National Championship, SEC Championships, global soccer friendlies, and major concert events. Both the Atlanta Falcons and Atlanta United have consistently ranked in the upper revenue quartile of their respective leagues. Additionally, both the Falcons and Atlanta United were recognized for achieving the number one fan experience among all the teams in each of the leagues. During Cannon’s leadership, MBS was a pillar of the Atlanta community, hosting early voting during political elections and serving as a mass vaccination site during Covid-19.
Cannon’s earlier career included pivotal roles in Germany as part of the team developing the MClass, the first Mercedes-Benz SUV built in the U.S. He also held executive roles at Daimler Financial Services and The Richards Group, a top U.S. advertising agency, before rejoining MBUSA as Vice President of Marketing in 2007, leading to his promotion to CEO.
Military Advocacy & Philanthropy
A tireless supporter of America’s military, Cannon has led numerous initiatives to honor service members and their families.
In 2024, he was awarded the prestigious USO Merit Award for his unwavering support of activeduty service members. He also received the 2020 NFL Salute to Service Award, having made the Atlanta Falcons’ military outreach the benchmark in the NFL.
Cannon has personally led multiple NFL team-directed USO Tours, visiting troops in Iraq, Kuwait, Romania, and Bulgaria—the latter marking the first U.S. sports franchise visit to troops in these remote locations.
In 2014, Cannon and his fellow West Point classmates co-founded the Johnny Mac Soldiers Fund, a nonprofit committed to honoring military service by providing scholarships to veterans and military families, particularly children of fallen and disables service members. JMSF has proudly raised over $50 million. Building on his dedication to supporting military families, Cannon also serves on the National Board of Directors for TAPS (Tragedy Assistance Program for Survivors), further solidifying his deep commitment to the families of America’s heroes.
Military Service & Personal Life
Cannon’s leadership journey began with his service in the U.S. Army. A West Point graduate with honors (Class of 1986), he earned a degree in economics, was Airborne Ranger qualified, and served as a First Lieutenant in West Germany during the fall of the Iron Curtain. He spent five years as an artillery officer, gaining firsthand experience in strategic operations.
A Division 1 NCAA wrestler at West Point, Cannon was recognized in 2019 as Outstanding American by the National Wrestling Hall of Fame, an honor awarded to individuals who have leveraged the discipline of wrestling for success in other fields.
Stephen and his wife, Ann, reside in Nashville and are the proud parents of nine children.
Scott A. Beaumont is the co-founder and former Chief Executive Officer of Lilly Pulitzer®, a women’s fashion brand he led from 1993 to 2016. Before Lilly Pulitzer, Scott served as Executive Vice President and General Manager of The Eagle’s Eye, another women’s fashion brand, and earlier in his career worked in general management consulting with Touche Ross.
A seasoned executive with decades of leadership across both for-profit and nonprofit sectors, Scott currently serves as Chair of Nth Round, Inc., a technology platform focused on shareholder engagement and liquidity for private companies. He also serves on the board of Operation Warm, a nonprofit that delivers new winter coats to over one million children annually.
His previous board experience includes serving as Chair of the Finance Committee, co-founder of The Chester Charter Scholars Academy, Director of Burch Barrel LLC, and board member of CSS Industries, Inc., where he served on the Audit Committee and the Nominating and Governance Committee. He also served for a decade as the director of The Gesu School, a Jesuit K–8 school in Philadelphia.
Scott’s leadership is shaped by personal experience and a deep commitment to service. His connection to Avalon’s mission is rooted in his family’s journey, and he brings both professional expertise and heartfelt dedication to his role on the board of directors.
Dr. Mark T. Esper was born on April 26, 1964, in Uniontown, Pennsylvania. He is a 1986 graduate of the United States Military Academy and received his commission in the Infantry. Upon completion of Ranger and Pathfinder training, he served in the 101st Airborne Division and participated in the 1990-91 Gulf War with the “Screaming Eagles.” He later commanded a Rifle Company in the 3-325 Airborne Battalion Combat Team in Vicenza, Italy. He retired from the U.S. Army in 2007 after spending 10 years on active duty and 11 years in the National Guard and Army Reserve.
After leaving active duty, he served as Chief of Staff at The Heritage Foundation think tank, followed by service as legislative director and senior policy advisor to former Senator Chuck Hagel. He was a senior professional staff member on the Senate Foreign Relations and Senate Government Affairs committees, policy director for the House Armed Services Committee, and national security advisor for former Senate Majority Leader Bill Frist. During the President George W. Bush administration, he served as the Deputy Assistant Secretary of Defense for Negotiations Policy at the Pentagon.
From 2006-2007, Dr. Esper was the Chief Operating Officer and Executive Vice President of Defense and International Affairs at Aerospace Industries Association. He was the national policy director to Senator Fred Thompson for his 2008 presidential campaign and was a Senate-appointed commissioner on the U.S.-China Economic and Security Review Commission. Dr. Esper later served concurrently as the Executive Vice President for the U.S. Chamber of Commerce’s Global Intellectual Property Center and as Vice President for Europe and Eurasian Affairs from 2008-2010. Before being nominated as the Secretary of the Army in 2017, Dr. Esper was the Vice President for Government Relations at the Raytheon Company.
Dr. Esper is a recipient of the Department of Defense Medal for Distinguished Public Service. Among his many military awards and decorations are the Legion of Merit, Bronze Star Medal, the Kuwait Liberation Medal, Kuwait Liberation Medal-Saudi Arabia, and the Combat Infantryman Badge.
Dr. Esper holds a Master of Public Administration degree from the John F. Kennedy School of Government, and a doctorate in Public Policy from George Washington University. Dr. Esper and his wife, Leah, have been married for 30 years and have 3 adult children. The Honorable Mark T. Esper was sworn in as the 27th Secretary of Defense on July 23, 2019, and served in that capacity until Nov. 9, 2020. He previously served as Acting Secretary of Defense from June 24, 2019, to July 15, 2019. Dr. Esper served as the Secretary of the Army from Nov. 20, 2017, to June 24, 2019, and from July 15, 2019, to July 23, 2019.
Florent (Flo) Groberg is a Managing Director at AE Industrial within the firm’s Portfolio Strategy and Optimization Group. Before joining AE Industrial, he previously led multidisciplinary teams at Microsoft, Boeing, LinkedIn, and the Department of Defense, where he served as a special advisor for strategic defense projects and provided expertise to defense policymakers and military planners.
In his current role at AEI, Flo will assist in maximizing the value of all AEI portfolio companies. As leader within the AEI PSO Group, Flo will serve as a resource to each company to help strengthen their strategic planning processes, leverage the firm’s industry relationships to accelerate growth, improve quality and productivity, and foster a strong culture of safety, performance, learning, and people development. He leverages his robust experiences in streamlining management systems and operating rhythms to not only maximize efficiency and productivity but inspire a healthy workplace culture of innovation and experimentation.
Prior to joining Microsoft, Groberg was a deputy vice president at Boeing, where he led business operations for all of Boeing’s commercial airplanes and services sales in the region. In that capacity, he facilitated internal partnerships to maximize the use of digital and analytic tools to reinforce positive behaviors and inspire cultural change across the organization.
Groberg also has extensive experience as a spokesperson for both corporations and social impact organizations. Prior to his leadership role at Boeing, he was the
official spokesperson for LinkedIn and was responsible for the promotion of the development and promotion of the organization’s veterans program. The tailored job search tool for transitioning veterans has helped over 4 million veterans on their journey in the civilian workforce.
Whether it is briefing board members, government officials, or members of the public, Groberg’s dedication to excellence and public service was forged during his military service. In 2008, he enlisted in the U.S. Army. After completing officer training and both U.S. Army Airborne and U.S. Army Ranger Schools, he rose to the rank of captain. Groberg is a recipient of the Medal of Honor, the United States’ highest military honor, for his extraordinary gallantry, intrepidity and heroism while serving in combat operations in Afghanistan in 2012.
Groberg currently serves as a commissioner to the American Battle Monuments Commission and holds a master’s degree in management from the University of Maryland University College in College Park, MD.
Kurt Mayrand is an accomplished executive in the biopharmaceutical industry, with extensive expertise in value and access both domestically and globally. He has in-depth knowledge of reimbursement methodologies for injectable and oral therapeutics through pharmacy and medical benefits.
Most recently, Kurt joined ChemoCentryx to lead and build all value and access functions, including payer account management, marketing, HEOR, patient support services, contracts and pricing, and trade and distribution. He developed a channel strategy, patient support services platform, and payer contracting strategy. Kurt prepared the company for its first commercial drug launch, TAVNEOS®, for ANCA-associated vasculitis, a rare autoimmune disease. Prior to ChemoCentryx, Kurt served as Global Head of Value Integration at UCB, where he was responsible for product launch strategies and tactics, launch sequencing and pricing, as well as innovation and technology initiatives. He was also a member of the M&A team.
During his 33 years at various biopharmaceutical companies, including TAP, Takeda, Vivus, UCB, ChemoCentryx, and Amgen, Kurt’s responsibilities spanned payer contracting, pricing, government reporting, account management, trade and distribution, patient support services, gross-to-net, HEOR, field reimbursement, and market access marketing. He has experience in numerous therapeutic areas, including neurology, gastroenterology, metabolic disorders, immunology, oncology, and women’s health.
Kurt holds a Bachelor of Science in Engineering from the University of Michigan. After university, he served as a U.S. Naval Aviator, piloting high-performance jet aircraft from the aircraft carriers USS Enterprise and USS Ranger. He is currently a Board Director for Touchstone Climbing.
Kate Shattuck is a Managing Partner at Korn Ferry, the world’s premier talent and organizational consulting firm. She leads Korn Ferry’s Pennsylvania Region and serves as the Global Co-Leader of the Impact Investing, ESG & Sustainability practice. She is a core member of Korn Ferry’s Global Financial Markets with expertise in building and developing effective leadership teams at the C-suite, board and senior executive levels.
Ms. Shattuck serves as Managing Partner, leading the team across Pennsylvania, including Korn Ferry’s “Keystone” businesses of Executive & Professional Search, Advisory, Pay and Digital. She is known as an expert communicator and motivator. As an executive search leader, her expertise includes Consumer & Commercial Banking, Asset Management and Family Offices. She works closely with the firm’s Chief Financial Officers, Diversity, Equity and Inclusion and Board Practices.
Her experience spans the financial services, nonprofit, and defense sectors. Prior to entering the talent management profession, Ms. Shattuck worked as an executive in the financial services industry. She led a nationally recognized nonprofit organization as the foundation’s Chief Operations Officer and corporate Senior Vice President. Ms. Shattuck led the executive management of this Corporate Social Responsibility division working to meet the unmet financial needs of active duty, veterans and their families. She oversaw micro-lending programs, public-private partnership with the Department of Veterans Affairs, financial education, direct grant giving and fund raising. Previously, Ms. Shattuck served in business development roles at Morgan Creek Capital Management and Morgan Stanley, two global financial services organizations. Ms. Shattuck is a U.S. Army veteran, with platoon leader, aide-de-camp and company command service in Kuwait, Bosnia and South Korea.
Ms. Shattuck serves as a Director for Citizen & Northern Bank (NASDAQ: CZNC) and Board Member of Robert Packer Hospital. She serves on the Women’s Advisory Council and Nominating Committee for the Girl Scouts of the National Capital Region and the Boy Scouts of America as a Pack Leader. She served West Point as a volunteer for over fifteen years, culminating in service as a Director for the West Point Association of Graduates, with leadership roles including serving as Chair, Ethics Committee and Vice-Chair, Finance Committee.
She holds a master’s degree in business administration from Harvard Business School and a master’s degree in public administration from Harvard University’s Kennedy School of Government. She earned a bachelor of science degree from The United States Military Academy at West Point. Ms. Shattuck’s husband, Tony, is a Navy veteran with service in the Marine Corps Special Operations (MARSOC Marine Raiders). Long residents of the Washington, DC region, she and her family joyfully moved “back home” in the pandemic. They reside in Bradford County, Pennsylvania.
Howard Sysler is the former Executive Vice President of Global Sales at Global Payments. In his role, he was responsible for global account management and new enterprise sales catering to the largest businesses in the world, as well as deepening relationships with key strategic partners. Before joining Global Payments, Howard was Managing Director at Bank of America, where he led high-yield, distressed, and loan sales for the leveraged finance fixed-income business.
After a successful career in the private sector, Howard plans to dedicate his personal time to serving those who have served us. Howard is a founding board member of the Avalon Action Alliance, which is focused on nationally scaling proven healthcare programs to help heal veterans and first responders who struggle with interrelated symptoms of traumatic brain injury, post-traumatic stress, anxiety & depression, and substance abuse.
Howard holds an MBA from NYU Stern School of Business and a B.S. from SUNY Albany.
Thomas V. Taylor has served as our Chief Executive Officer and a member of our Board since December 2012. Prior to joining us, Mr. Taylor began his career at age 16 in 1983 at a Miami Home Depot store. He worked his way up through various manager, district manager, vice president, president, and senior vice president roles to eventually serve as the Executive Vice President of Operations with responsibility for all 2,200 Home Depot stores and then the Executive Vice President of Merchandising and Marketing, again for all stores.
After leaving Home Depot in 2006, for the next six years, Mr. Taylor was a Managing Director at Sun Capital Partners. During his tenure, he was a board member for over twenty portfolio companies in the United States and Europe.
Mr. Taylor currently serves on the board of directors of National Vision Holdings Inc., an optical retailer, and Cooper’s Hawk, a differentiated wine club and restaurant concept. Mr. Taylor’s significant experience as a board member and his expertise in the home improvement retail industry led to the conclusion that he should serve as a member of our Board.
The Honorable John K. Tien is the former U.S. Senate confirmed Deputy Secretary of the U.S. Department of Homeland Security (DHS), the third largest U.S. Federal Government Cabinet department with over 260,000 people. From June 2021 to July 2023, he served as the second highest-ranking official in the Department and as the Chief Operating Officer (COO), overseeing a budget of $105 billion and facilities in all fifty U.S. States and all territories as well as more than 3,000 personnel stationed overseas in more than 75 countries. Alongside the Secretary of Homeland Security, Deputy Secretary Tien led the policy development, operational oversight, and risk management of the Department’s statutory mission areas, including cybersecurity; supply chain optimization; free and fair trade; air, rail, and maritime security; protection of America’s critical physical and cyber infrastructure; disaster preparedness and recovery; border security; citizenship and immigration services; protection of senior officials and safeguarding the U.S. financial system; and counter-narcotics production and trafficking. Upon Deputy Secretary Tien’s retirement from DHS in July 2023, DHS awarded him the Distinguished Service Medal, the highest civilian award given by the Secretary of Homeland Security. Similarly, the United States Coast Guard awarded him their highest civilian honor: the USCG Distinguished Public Service Medal.
From 2011 to 2021, Mr. Tien was a Managing Director at Citigroup, where he served in numerous senior Chief Operating Officer-type roles, including being the head of business and process re-engineering transformation for the entire U.S. Consumer Bank. Prior roles include Citi Retail Services COO and Chief Technology Officer for the Macy’s credit card portfolio. He oversaw all counter-fraud, credit, payments, and customer service operations, supporting over 20 million customers. At Citi, he was also the Chief Administrative Officer for Citi’s Global Consumer Operations and Technology organization, overseeing regulatory training for more than 80,000 employees.
During his decade in the private sector and as a retired U.S. Army Colonel, Mr. Tien was also a national leader in the U.S. military veteran’s community. Notably, he was the national co-chair of Citigroup’s military veterans and family initiative and business resource group, Citi Salutes. He also served as the Board Chair for five years at The Mission Continues, a national veterans non-profit organization focused on empowering veterans to continue their mission as community leaders. His other veterans board and leadership council service included the Bob Woodruff Foundation, the Howard and Sheri Schultz Family Foundation, The Warrior Alliance, and VETLANTA. During his 24-year active-duty Army career, he deployed for three combat tours, including being the Task Force 2-37 Armor battalion commander in Iraq, where he led more than 1,100 troops and individually, was awarded the Bronze Star Medal and the Combat Action Badge. His combat unit awards include the Presidential Unit Citation and the Valorous Unit Award.
He holds a Bachelor of Science degree in civil engineering from West Point, where he was the first-ever Asian American to hold the position of First Captain as the top-ranked military cadet. He holds an Oxford Master of Arts in Philosophy, Politics, and Economics, where he was a Rhodes Scholar. He also served as a National Security Fellow at the Harvard Kennedy School. He and his wife, Tracy, live in the Atlanta area where Tracy, a former elementary, middle, and high school teacher, volunteers as an educational docent at The High Museum of Art. Tien is also now a founding board member of the Avalon Action Alliance, which is focused on nationally scaling proven healthcare programs to help heal veterans and first responders who struggle with depression, PTSD, and/or traumatic brain injury.
Joe Brennan is the Avalon Action Alliance’s first CEO, one carefully chosen to guide its next phase: from proof-of-concept launch to scaling as a sustainable national leader.
Joe is passionate about solving the nation’s mental health and mild traumatic brain injury system, failing many of our country’s military and first responders. He has seen how these can cascade into generational impacts on families and communities.
He brings over three decades of relevant healthcare business, Naval service, and personal concussion experience to Avalon. As a CEO, founder, and growth driver in the medical and pharmaceutical arena, he launched and scaled healthcare companies, gathered clinical and programmatic data to influence standards of care, and forged strong funding models across philanthropic, government, and private sectors.
Joe became the CEO of Avalon in October 2022. Previously, he served as CEO of Innovative Trauma Care and neoSurgical and held senior management positions with Sanofi (formerly Genzyme) and 3M KCI (formerly Acelity), among others. At Innovative Trauma Care, he drove the process to gain U.S. government approval for an innovative hemorrhage control device. At Sanofi, he grew the biosurgical division’s commercial sales from $10 million to over $100 million and supervised multiple diverse teams throughout his 17-year tenure. At 3M KCI, he achieved year-to-year commercial growth for skin substitute and wound care product lines.
Joe is a graduate of the United States Naval Academy. He served in Operation Desert Storm as a Division Officer on the USS Frederick and worked with the Chief of Naval Operations in the Foreign Liaison Office. He has an MBA from the Goizueta Business School at Emory University.
He is a former college football player and a family man. He resides in Atlanta and is married with six kids and an animal menagerie which currently includes two dogs, two cats, fish, frogs, and a tortoise.
Dr. Rusty Gore serves as the Chief Medical Officer of the Avalon Action Alliance where he is responsible for strategic leadership, clinical program development, quality improvement, clinical collaboration and partnerships, and alliance research and innovation initiatives.Rusty is the Founding Director of the Complex Concussion Clinic at the Shepherd Center and serves as Medical Director for Shepherd’s SHARE Military Initiative. Clinically he is a neurologist specialized in traumatic brain injury and the vestibular, oculomotor, and balance systems with specific interest in the assessment and rehabilitation of athletes, service members, and veterans with protracted recovery after mild TBI.
Rusty directs Shepherd Center’s mTBI Brain Health and Recovery Laboratory and he is an adjunct Associate Professor in the Wallace H. Coulter Department of Biomedical Engineering at the Georgia Institute of Technology. He leads an interdisciplinary research team developing methods to assess, quantify, and treat brain injury for military and sports applications. His research has been supported by numerous foundations, the National Institutes of Health, and the Department of Defense. He serves as a concussion/TBI consultant and advisor for national athletics organizations, college and professional sports teams, the Veterans Administration, and the Department of Defense.
Before starting his career in neurology, Rusty served for 8 years as a flight surgeon in the US Air Force. As a military physician, he cared for soldiers at home and overseas, experiencing first-hand the immediate trauma and devastating aftermath of combat injuries. He flew operationally as a flight surgeon including supporting F15E operations and combat air evacuation. He also served as a physician-scientist at the Air Force Research Laboratory where his research focused on brain injury, aviation fatigue, and the development of noninvasive technology to assess pilot performance in advanced aviation systems.
Rusty and his wife, Jane, live in Atlanta and have 2 children and 1 labradoodle.
Greg serves as the Vice President of Strategic Engagement and Partnerships at the Avalon Action Alliance. He is responsible for developing national-level partnerships, establishing collaborative relationships, corporate engagement, raising brand awareness, and driving client acquisition across Avalon’s life-changing training and treatment programs for veterans and first responders battling traumatic brain injury, post-traumatic stress, and substance abuse.
Prior to his current role, Greg was responsible for integrating the alliance’s efforts, developing national-level partnerships, data collection & reporting, and driving TBI patient accrual. He crafted the inaugural partnership strategy at Semper Fi & America’s Fund to increase non-profit and government collaboration, share program resources, and raise brand awareness. He led USAA’s philanthropic investments to support Military Caregivers, Families of the Fallen, Wounded, Ill, & Injured Service Members, and Currently Serving Personnel. In this role, Greg developed and managed a $28M integrated investment portfolio of more than 24 non-profit alliances designed to impact over 750,000 service members, veterans, and their families. Greg also worked at Wounded Warrior Project, where he developed and managed a $24M integrated investment portfolio, collaboratively building transformative partnerships and leading WWP’s collective impact initiatives in 14 cities nationwide.
Greg is a retired Army officer with 26 years of service to the nation as an enlisted Infantryman, Special Forces Medical Sergeant, and commissioned Infantry officer. He earned his Combat Infantryman’s Badge, Special Forces and Ranger Tabs, two Bronze Star Medals, Tomb Guard Identification Badge and numerous other awards, foreign parachutist wings, campaign medals and decorations.
He holds a Master’s degree in Public Affairs from Princeton University’s School of Public and International Affairs and is a certified Project Management Professional.
Greg previously served on the board of directors for the Military Family Advisory Network.
Greg and his wife, Linda, reside outside of San Antonio and are the proud parents of three daughters.
Dr. Randy Goodman has over 25 years of experience in healthcare and medical policy, health economics and outcomes research, value-based dossier development, value and access strategy development,patient outcomes, pricing, and reimbursement strategy development in the private industry global markets as well as healthcare consulting services, including senior leadership and project management roles.
Randy received both his master’s degree and his PhD in Healthcare Administration and Policy (Health Economics) from Harvard University’s Chan School of Public Health. Randy is a fellow of the American College of Healthcare Executives and has published several papers on HEOR trends both here in the U.S. and Europe.
These publications include health economic models that were included in the Affordable Care Act and the 21st Century Cures Act. Randy recently became board-certified as a Medical Affairs Specialist.
Andrea Rivera serves as the Chief of Staff at the Avalon Action Alliance, providing leadership and oversight of Avalon’s day-to-day functions. She is a strategic thought partner to the CEO and plays a vital role in the overall success of our mission.
Prior to her current role, Andrea was Vice President of Internal Communications and Program Services at the Atlanta Hawks. There she was responsible for company programs, services, and operational efficiencies. She developed and launched a company-wide intranet and curated and delivered compelling internal communications to the various lines of business.
Andrea has also held key positions with AMB Sports & Entertainment, Radiant Systems (acquired by NCR), and The Home Depot. She played a strategic role in the C-Suite, executing special projects and wholistic management of the business. Andrea also spent several years at UCB, Inc. – a global biopharmaceutical company that is focused on neurological and autoimmune conditions. Here she was responsible for executing the patient experience (HUB) concierge strategy, which included managing access and affordability tactics for the US Neurology business, analysis of key performance indicators, and was responsible for an $11M operating budget.
Andrea studied finance at Valencia College and has earned several professional program certifications throughout her career. Her passion for the Avalon mission stems from her father, who served in the United States Army, and her husband, who served in the United States Marine Corps for fourteen years and has been a law enforcement officer for over 24 years.
Andrea and her husband, Richard, live in Marietta, GA, and are proud parents of three daughters and two grandchildren.
Kelley currently serves as the Program Director at the Avalon Action Alliance, a role where she spearheads initiatives critical to the organization’s success. Her responsibilities include cross-site project management, coordination of data collection, analytics, and reporting, as well as implementing standardization and structuring processes to optimize efficiency and streamline operations.
Before assuming her current role, Kelley served as the Executive Director of Operations at one of Avalon Action Alliance’s sites for two impactful years, showcasing her ability to navigate the complex landscape of healthcare administration. Her 20-year clinical and managerial background in Rehab Services at UF Health Jacksonville, where she practiced as a Physical Therapist and enjoyed a progressive path in leadership, further enriches her skill set.
Kelley holds Master’s and Doctorate degrees in Physical Therapy from the University of St. Augustine and Arcadia University, respectively. Throughout her career, she has seized many opportunities to participate in formal leadership and project management training.
Kelley’s dedication to the Avalon Action Alliance goes beyond professional aspirations. She harbors an intense appreciation for the organization’s mission, and this passion is deeply rooted in her personal history. Proudly, she hails from a family with a strong military tradition, with two brothers who served in the military and a grandfather who received a Purple Heart. This familial connection underscores Kelley’s commitment to the values and goals of the Avalon Action Alliance, making her an invaluable asset to the organization. Her strategic mindset, coupled with a genuine understanding of the Alliance’s mission, positions Kelley as a dynamic leader poised to drive positive change and impact within the organization.
Kelley is a Maine native, who currently resides in Jacksonville FL with her spouse, two cats and four chickens.
As Avalon’s Development Director, Michael is responsible for developing and executing fundraising strategies to support the organization’s mission of delivering world-class services that impact the lives of our nation’s warriors and their families.
Michael Montini is a highly accomplished retired U.S. Army Special Forces Engineer Sergeant and Chief Warrant Officer with seven operational deployments as a Green Beret. His extensive experience in leading cross-functional teams in complex and rapidly changing environments, coupled with his expertise in assessing multi-million-dollar programs, makes him a perfect fit to help lead Avalon Action Alliance’s fundraising strategy. Michael has a proven track record of driving efficiency, productivity, and expansion through innovative solutions.
Prior to his current role, Michael was a nonprofit development leader and veteran advocate known for his talent in cultivating high-quality individual relationships with donors and motivating volunteers and staff. He has also volunteered his time for over 25 years to many different causes, ranging from national-level fundraising efforts to local community cause event planning. His commitment to improving campaign awareness, fostering a culture of philanthropy, and communicating our impact is truly commendable.
Michael lives in North Hampton, New Hampshire, with his son Max and their German Shepherd, Scout. He is actively pursuing a dual MBA/MS in Organizational Leadership to further enhance his leadership and strategic planning capabilities. His dedication to comprehensive post-trauma support for veterans with Traumatic Brain Injury and Post-traumatic Stress underscores his passion for mental wellness and whole-brain health.
Sandy Phillips is the Director of Creative & Brand Strategy at Avalon Action Alliance. As a seasoned brand and communications leader with over 20 years of experience, Sandy plays a pivotal role in elevating brand awareness for Avalon and its partners, while spearheading key initiatives that drive the organization’s mission forward.
Prior to joining Avalon, Sandy led brand governance and design strategy at GE Vernova, where she played a key role in shaping the company’s brand – a significant milestone in GE’s 130-year history. She also ensured adherence to brand standards across a global organization of 70,000 employees.
Throughout her career, Sandy has successfully led creative teams, collaborated with cross-functional partners, and supported executive leaders at Fortune 500 companies like GE and The Home Depot. She excels at crafting impactful visual content for events, social media, marketing materials, and other communication platforms, ensuring a consistent brand presence across all internal and external touchpoints.
Sandy’s transition to Avalon was driven by a deep desire to make a meaningful impact. With family ties to first responders and the military, she understands firsthand the importance of Avalon’s mission of connecting them with the right resources to help them move forward.
Sandy holds a Bachelor of Fine Arts in Graphic Design from the Rochester Institute of Technology and resides in upstate New York with her college-aged daughter and triplet teenage sons.
Anna Mendenhall serves as Development Specialist at the Avalon Action Alliance, where she supports fundraising strategy, donor stewardship, and operational infrastructure to help ensure warriors and their families receive the care they deserve.
With a background in cross-sector communications, nonprofit development, and systems design, Anna brings a rare blend of strategic insight and expressive clarity to the role. She’s known for translating complexity into cohesion. Whether through organizational logic flows, strategic communications, or the internal frameworks that help mission-driven teams move with calm and focused precision.
Before joining Avalon, Anna worked in hybrid creative and administrative roles across the social impact, education, and investing sectors that has taken her across many countries. Her expertise includes brand voice development, major donor engagement, and back-end system optimization. Her approach is grounded in cultural fluency, emotional intelligence, and the belief that stewardship should hold a quiet power of consistency. Build organically over time and always personal.
Anna lives in North Carolina, where she enjoys nature walks, travel, podcast audio dramas, cooking.
Irene Pennington serves as Intake Coordinator for the Avalon Action Alliance. Irene is responsible for managing the intra-alliance referral system, establishing initial contact with prospective clients and referral sources from website inquiries and connecting clients to care through one of Avalon’s TBI centers, posttraumatic growth delivery sites, or substance abuse treatment centers.
Irene has over 20 years of brain injury rehabilitation experience including 16 years of working with military service members and veterans as a case manager for the SHARE Military Initiative brain injury program at the Shepherd Center in Atlanta, GA. At SHARE, Irene was actively involved in the development of the program, initiating and overseeing treatment plans and providing intensive case management services to hundreds of veterans and service members.
In May 2024 Irene founded Team America Care Coordination (TACC), a 501(c)(3) non-profit organization for the post-military career operator community facing medical and psychological injuries associated with years of service, delivering long-term healthcare coordination and advocacy.
Prior to joining the Avalon Action Alliance, Irene gained valuable experience in addressing the challenges faced by individuals in recovery from substance use disorder at UPMC Chautauqua in Jamestown, NY, where she linked clients to appropriate services, benefits and resources as senior discharge plan manager for the inpatient chemical dependence unit.
Irene holds an MSc in Cognitive Neuropsychology from Birkbeck College, University of London as well as CCM certification. As the spouse of an Air Force veteran diagnosed with TBI and PTS her advocacy for service members, veterans, and first responders affected by neurological and psychological disorders is deeply personal and closely aligns with Avalon Action Alliance’s dedication to eliminating barriers to care and ensuring seamless training and treatment for this population.
Irene grew up in Berlin, Germany and resides in western New York with her spouse where she enjoys gardening and outdoor recreational activities throughout all seasons.